This course will give a working knowledge of marketing concepts, branding, & promotion. Learn how to bring your service & products to the marketplace from idea to packaging. Become proficient in the language of marketing. Create an all-important Positioning Statement for establishing and growing your platform. Develop your unique message & build your brand through intuitive core values. Research your competition. Create your perfect client profile. Develop a marketing map that you can begin to use now! Learn tips & tools for developing a comprehensive online presence including social media, advertising placement & collateral material development from a seasoned marketer of over 30 years with direct experience in education, publishing, the arts, and personal growth industries.